Sunday, December 5, 2010

1890s Women Riders Prefer Tires with Tread

Or anyway, a full page ad for VIM bicycle tires in an 1896 issue of Cycling Life suggests that this should be the case.


Cycling Life was a trade magazine and not read by likely purchasers of bicycles (or tires) so further research will be required to determine if this ad would have appeared in a publication read by cyclists (but I would expect it was). The message here is interesting, I think - rather than a concern that the risk of falling would put off potential women riders, the thinking seems to be that women want to ride bikes but they don't want to fall down, so the purchase of these tires can allay that concern. (Other VIM tire ads were directed at men, by the way.)


As tread patterns go, I'm not sure these would be all that much help - but better than nothing.

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