I did a blog post the other day on this subject - the District of Columbia newspaper The Washington Times in 1921-1922 gave children bicycles if they sold a certain number of newspaper subscriptions. As far as I can tell, they sold the subscriptions but did not then deliver the papers. The Library of Congress later received these glass plate negatives as a gift collection. The Washington Times would occasionally publish photographs of subjects like this with captions to encourage others to emulate their sales efforts.
Another digitized photo of a young woman who received such a bike
Although targeted at children, some of those who received such bikes were a bit older.
This photograph as published in the Washington Times of July 18 1921
This digitized photo shows a rather younger boy - he looks a little doubtful for some reason
I have not found this particular one in the online version of the Washington Times in chroniclingamerica.loc.gov.
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