Friday, November 28, 2014

Columbia Bicycle Posters of 1896

Exhibition of Columbia bicycle art poster designs (1896) - published in support of an exhibition at which hundreds of posters were displayed, some from leading artists of the time.



PRIZE COMPETITION FOR ART POSTERS TO ADVERTISE COLUMBIA BICYCLES

Our aim is to hold Columbia Bicycle advertising, like Columbia Bicycles themselves, in the foremost position. To this end we have uniformly employed leading artists and designers in the preparation of our advertising matter.

For the coming year we need posters, the better to bring to the attention of the people the delight of riding Columbia Bicycles, and therefore invite designs for these, offering prizes of such value as to stimulate best effort.

The prizes are as follows:

* First prize: One Columbia Bicycle ($100) and $250 in cash
* Second prize: One Columbia Bicycle ($100) and $100 in cash
* Third prize: One Columbia Bicycle ($100) and $50 in cash
* Fourth prize: One Columbia Bicycle ($100)
Maxfield Parrish won first prize - he won 250 dollars "in cash" and he got a free Columbia bicycle (valued at another 100 dollars).


Maxfield Parrish's first prize winning poster
COMMENTS FROM THE BOSTON PRESS

"The result is surprising." — Boston Transcript.

"The finest display of posters that has ever been exhibited." — Boston Journal.

"The finest exhibition from an artistic standpoint. It is a beautiful exhibit, and one that in the study by itself of cycling costumes for women will well repay careful examination." — Boston Globe.


Second prize winner



Honorable mention ~

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