Unprecedented Kickstarter Bicycle Project?

Yeah, this isn't a current Kickstarter proposal but something from a bit over a year ago - but for some reason, I am only noticing it in my search results now. I love perusing Kickstarter projects involving bikes and trying to figure if or why they will or did get funded.



Here's what the project is about ~

We want to encourage people to ride bicycles in their everyday lives, so we invented Contrail.

Contrail turns your bicycle into a paintbrush leaving a temporary mark of your bicycle's path.

You attach it to your bike and as you ride, it leaves a colorful line behind you. When many people ride with Contrail, the result is a colorful path which illustrates where bicycles are riding. We envision artists, non-profits and community organizations using our product to create art, promote their events and celebrate shared spaces.

Contrail uses washable, non-toxic chalking fluid made from eco-friendly pigments. Like a jet's contrail, the lines on the road will fade with time and rain.

So, what they meant wasn't really "community tool" but rather a "community building tool" - by seeing that other bicycles have been out there with their contrails, we would feel community. The benefits are listed (in order or priority, presumably) as "create public art; make biking safer; and, encourage more bicyclists." I don't see how it does anything about the second one and as to the third, it seems more like it encourages existing cyclists, not new ones.

My impression from looking at Kickstarter proposals for bike-related projects is that the video has to make a compelling case and usually "fun" bike projects do better than ones heavily focused on safety. This is certainly a fun project but I am surprised that as many people found the video persuasive - the little chalk lines are hardly noticeable unless you have had 20+ bikes ride by with these units, and is that really going to happen? But the young presenters seem very likable and earnest.

Anyway, how did this work out once they got their money? Apparently it didn't. With Kickstarter, if your proposal is funded, Kickstarter gets the money from the supporters and then takes their cut and the proposal originators get the rest (something over 90 percent). The accountability to do whatever they proposed is apparently pretty minimal. In the comments a year after the funding was achieved, several people write wondering what ever happened, as one put it, "Wow no updates since November 2010?!!!! Did you enjoy the holiday we funded or what?"

They have their own separate web site that does not appear to have been touched since October 2010 when they got their funding.

At any rate, what I meant by "unprecedented" is that there aren't very many truly new ideas related to cycling - one can often find patent applications from over 100 years ago similar to what is supposed to be a new idea today. This does seem to have that going for it - it is a novel idea. Didn't seem to get done, however.