Kickstarter Bicycle Trailer Example

I have to wonder who decides and on what basis to accept the Kickstarter projects that are trying to get some bicycle-related product "kickstarted." Because a lot of them don't seem to be very compelling . . .



The BOB trailer hitch used for this project is part of a bike trailer product line - I assume that our Kickstarter proposal submitter is getting that part of his product from the BOB people and didn't just borrow the design.


A real BOB trailer, waiting patiently to be needed

The innovative aspect of this Kickstarter proposal is that the cargo area for this particular trailer is in a lockable aluminum box that fits onto the trailer frame. The box can be removed from the frame and the frame can be disassembled and the pieces can travel in the box, which is clever. In Seattle and such places a nice sealed box would be good to protect whatever you want to carry from the weather, but of course one could easily attach a box like this to a standard BOB trailer if one wants.

The proposal is a little disingenuous - you can get a basic BOB trailer for $300 (not the 380 he compares it to), or half the cost of this trailer. So he wants an additional $300 for the box, more or less. It's a nicely made German box, but $300 is kind of steep for what is, after all, an aluminum box.

However the pricing of his product isn't as much of an issue for me as the typical "I need $x,xxx to make this a reality" line with no further explanation of what the funds are needed for. The absurd Bicycle Contrail project proposal that I looked at least had a sorta budget:

Here's where the money will go:
$5,700 A down payment on the tooling to make the housing and the gears.
$2,800 To pay for the first 2000 pieces, half of which will be donated to non-profits.
$1,000 To visit the factory in order to ensure that everything is built to our standards.
$1,500 To help coordinate and promote our first non-profit partnership event.

Here though the statement that $9,000 is needed to built his first 15 copies and get the business started is to be taken as sufficient. (Yeah, I get that $9,000 divided by 15 units is the $600 he quotes for each unit, but for one thing, he doesn't get the entire $9,000 raised.)

I guess I'm being too picky, but I don't see how building 15 of these gets him any further down the road than having built the one prototype as far as having a sustainable manufacturing system on the one hand and someone to sell them for him or a way for him to sell them himself on the other.

The video is curious - it is over nine minutes long, which is pretty long for such a simple product. Turns out to be one-third product explanation and then six minutes of ground-level footage of the trailer bouncing around Seattle streets.

There is also a peculiar factual error in one statement - he says the trailer tracks directly behind the bike. Of course I may not correctly understand what he meant by that, but I take that statement to mean that the trailer tire would be on the same track as the rear tire of the bike, and that isn't possible - if you make a turn, the trailer wheel will track somewhat inside the line followed by the rear bicycle tire. Because the distance between the two wheels is slight, the amount we are talking about here is pretty small, but still, why say that when it isn't correct?

We'll see if he gets funding - the most similar previous Kickstarter project was looking for $35,000 for what was a rather larger scale bike trailer and did get commitments for more than $5,000 but fell quite short of its target.


As compelling as a heavy-lift bike trailer might be, it wasn't funded


Bicycle trailers are hardly a new idea, with or without a German box