When the first diamond frame bicycles became popular in the 1890s they were often called "wheels" - the national cycling association was called the "League of American Wheelmen." We have moved from "wheels" to "bikes," but the bicycles have remained remarkably the same over more than 100 years - elegant in their efficiency and simplicity. And many of the issues that we think are new? They were around then too.
Showing posts with label cars. Show all posts
Showing posts with label cars. Show all posts
Saturday, February 6, 2016
Hyundai's Super Bowl Ad With Bicycle - Don't Get It
The bicycle is only at the beginning of the ad
Whatever it is that this is trying to say, I don't get. Apparently I am not the target audience, although I do have a Hyundai Elantra. Our Elantra isn't smart enough not to run over pedestrians. It isn't clear to me whether this one will or won't run over cyclists. I guess I would be interested in other people buying cars that won't run over cyclists.
What is the point of the bicycle in this?
Odd.
Generally the few ads I have seen alluding to automated correction for distracted driving have been less obvious about suggesting that the car can compensate for this sort of oblivious behavior. I can't decide if this approach is good, recognizing that everyone is an idiot from time to time behind the wheel, or bad (for some other reason that I can't think of). Hmmm.
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