The "Skate Cycle" for Winter (1896)

A small ad from the December 24 1896 issue of Cycling Life - directed at the cycle business and not end consumers, this company is hoping dealers will sell this innovative approach to getting around in the snow and ice.

I don't think this would work well on snow - the "skate" would sink down and scrape whatever was below. Perhaps more importantly the front wheel spinning must contribute something to keeping the bike upright. And what would the steering be like? Today I rode home after about two inches of snow fell in Washington, about eight miles of snow covered bike trails. It's tiring because of the need to stay balanced as the wheels encounter hardened snow. This looks like it would be much worse.

Bicycle Christmas Ad (1896)

An ad in the December 24 1896 issue of Cycling Life.



I don't understand what this ad is trying to show specifically. Yes, this woman is pleased to have received a bicycle as a gift, but why is it hanging from the ceiling? Is that what it is hanging from? It seems a little odd.

You can see clearly the mesh added to the chain guard and rear fender to keep skirts out of the chain and the rear wheel.

Because Cycling Life is a magazine for "the trade" rather than consumers, it didn't feature too many themed ads of this sort. Below an image of Santa riding a bike taken from a larger ad for E.C. Stearns & Co. of Syracuse.



Full page version of above ad from the December 24, 1896 issue of Cycling Life.

1890s Women Riders Prefer Tires with Tread

Or anyway, a full page ad for VIM bicycle tires in an 1896 issue of Cycling Life suggests that this should be the case.



Cycling Life was a trade magazine and not read by likely purchasers of bicycles (or tires) so further research will be required to determine if this ad would have appeared in a publication read by cyclists (but I would expect it was). The message here is interesting, I think - rather than a concern that the risk of falling would put off potential women riders, the thinking seems to be that women want to ride bikes but they don't want to fall down, so the purchase of these tires can allay that concern. (Other VIM tire ads were directed at men, by the way.)



As tread patterns go, I'm not sure these would be all that much help - but better than nothing.

Bicycle Marketing, 1896 Style

A full-page ad in the Cycling Life issue of August 13, 1896, has a standard description of the advantages of Columbia bicycles along with "extracts taken from letters to the Pope Manufacturing Company." Several of these "extracts" (quotes) surprise me.

Perhaps most of all is the quote, "I have had rare delight from my Columbia bicycle. It is matchless." - so says Sarah Bernhardt! Apparently she was not considered too bohemian to use in this capacity as celebrity endorser.

Sturdiness and low-cost maintenance are clear themes - two separate "extracts" combine the two in similar ways.

"I estimate I have ridden my Columbia bicycle 2,400 miles. It has given no trouble and has not cost me one cent for repairs. My weight is 200 to 205 pounds."— I. N. Knapp, Omaha, Neb.

and

"I have ridden a Columbia for two years with but twenty-five cents for repairs. I weigh 207 pounds." Allen H. Taylor, Cleveland, Ohio.

A bike able to withstand a rider of over 200 pounds was apparently regarded as exceptionally sturdy. One wonders what maintenance could be performed for 25 cents. . .