I don't understand what this ad is trying to show specifically. Yes, this woman is pleased to have received a bicycle as a gift, but why is it hanging from the ceiling? Is that what it is hanging from? It seems a little odd.
You can see clearly the mesh added to the chain guard and rear fender to keep skirts out of the chain and the rear wheel.
Because Cycling Life is a magazine for "the trade" rather than consumers, it didn't feature too many themed ads of this sort. Below an image of Santa riding a bike taken from a larger ad for E.C. Stearns & Co. of Syracuse.
Full page version of above ad from the December 24, 1896 issue of Cycling Life.
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