Argyle Armada: Behind the Scenes of the Pro Cycling Life by Mark JohnsonMy rating: 3 of 5 stars
Mark Johnson is a journalist and photographer for VeloNews, part of the same company that published this book. He is certainly well qualified to write something like this. The short description is that Johnson was "embedded" with the Garmin-Cervelo team for the 2011 pro cycling race season, taking photographs and interviewing riders, coaches, and others as the season progressed, then publishing the results as this coffee table book. Johnson says nothing controversial (at least from the team's point of view) and in the preface Johnson notes, "Neither Slipstream [the team's parent company] nor Garmin commissioned this book, but it is nevertheless an outgrowth of my long relationship with the team as a freelance writer and photographer." So this is not anything like Wide Eyed and Legless (from 1988) where an "embedded" journalist had much to say about a British team's Tour de France campaign that the team was probably unhappy about.
Most of the book's chapters are a chronological presentation of the season, starting with training and ending with the Vuelta and races in Quebec and Montreal. A final chapter, in some ways more interesting than the rest of it, is called "the business of pro cycling" that lays out in more detail than one might expect the economics of Garmin-Cervelo operations. The book runs about 200 pages with somewhat over half the space devoted to photographs rather than text. There is a good index, which is helpful in something like this.
This team is known for its unusual approach to fighting doping and that it started its anti-doping more aggressively and openly earlier than most teams. The team director, Jonathan Vaughters, talks about this generally and the topic comes up in different parts of the book. Even though things have changed with fallout from Lance Armstrong's confession, those parts of the book seem relevant.
While I was happy to get this book from the library and to page through it looking at the photos, it took me a long time to get through all of the text (which I eventually decided I should read from start to finish). Johnson's writing seems a bit stiff in this extended book-length presentation compared to his usual much shorter news items in VeloNews. Also Johnson of course had no control over the flow of the season and much of team's greatest successes came early - the narrative doesn't build to some particular success (or for that matter, failure). I also have some quibbles with the photographs - many are action shots using very wide angle lenses which I (personally) don't like all that much and because there are so many photos in what is a small-ish coffee table format book many group shots are reduced to small sizes that make me wonder if it wouldn't have been better to have fewer larger photos.
The last chapter and comments throughout the book make clear the importance of the business aspects of this team (and one assumes, to a greater or lesser degree, other teams). The mention in various places of efforts to provide special services and activities for sponsor representatives, for example. And the analysis by Vaughters of how valuable the team is for its sponsors relative to the absolute dollar cost of the team compared to other teams - Garmin was a low cost team compared to the highest spending teams but was in fourth place (out of 18) for "sporting value." Somewhat complex financial issues are laid out - for example, rider salaries are a huge part of the operational cost of cycling teams and Garmin relies on a balanced approach and avoids paying "star" salaries - this also means that if they lose a star rider who has "points" that count towards the team's WorldTour points total (that is vital to it keeping its team license) the team will not be endangered in staying part of the circuit, which is good for all the riders (and something they understand).
Johnson has a video about this on the VeloNews site.
View my reviews of cycling books.
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