
Cycling attire ad, 1896
From "The Referee and Cycle Trade Journal: a Weekly Record and Review of Cycling and the Cycle Trade." Volume 17, Number 1 - May 7, 1896.
archive.org/details/refereecycletra171896chic
Women cyclists of the 1890s often wore special clthing specifically created and intended for cycling, such as bloomers. I usually think of the tweedily attired male cyclists from the 1890s as riding in a version of their regular clothes, but this kind of ad suggests otherwise.
The slogan of this company, Rosenwald & Weil, seems a bit obscure - "Distinctive gentility in style - like brevity in composition - represents greatest merit."
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